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Mondelēz, PepsiCo and pladis trial digital watermarks for circular packaging in Belgium

Mondelez International logoMondelez International
Sig2.35Sen+3.10Env+2.60Soc+0.40Gov+1.90
Pepsico logoPepsico
Sig2.65Sen+2.70Env+3.20Soc+1.60Gov+1.90

Mondelēz International, PepsiCo and pladis take part in a nationwide Belgian pilot testing hidden digital watermarks to improve circular food packaging sorting. The trial will assess how watermarking works on wrappers, films and plastic food packs collected through household recycling. It supports HolyGrail 2030’s intelligent recycling goals and preparation for EU recycled-content rules from 2030.

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