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Meta’s Advantage+ and AI ads drive faster revenue gains, Bernstein says

Meta Platforms (Facebook) logoMeta Platforms (Facebook)
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Alphabet (Google) logoAlphabet (Google)
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Meta’s AI-driven ad push is translating into measurable results: ad impressions rose 14% and average ad price increased 12%, while Bernstein says Meta captured nearly half of incremental digital ad spending in Q2. Meta’s Family of Apps ad revenue was about $59.4B versus Google’s $63.3B, and Meta also cited Advantage+ at roughly $75B annualized revenue.

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