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Meta Launches $100-A-Month Muse AI Agent as Ad Business Faces Pressure

Meta Platforms (Facebook) logoMeta Platforms (Facebook)
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Meta is unveiling Muse, a personal AI agent that ships as a standalone app and inside WhatsApp, with a free tier and paid plans up to $100 a month. The shift adds a subscription model to an ad-driven history, at a price that no one has proven consumers will pay. While ad revenue is growing, Q2 free cash flow fell sharply and capital spending rose.

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