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McDonald’s to Launch SpongeBob and One Piece Happy Meals in the U.S. Starting Sept. 15

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Sig1.60Sen+1.20Env0.00Soc+0.60Gov0.00

McDonald’s will launch a U.S. Happy Meal featuring a SpongeBob SquarePants–One Piece crossover with 15 different toys starting September 15 at select locations. The move follows a decline in quarterly U.S. guest counts, though second-quarter U.S. same-store sales rose 0.8% as higher average check size offset weaker visits. Licensing and packaging costs may limit restaurant profits.

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