McDonald's Launches Red Bull Dragonberry Energizer in Starbucks Battle
McDonald’s began its first national push into energy drinks by launching the Red Bull Dragonberry Energizer nationwide Monday, after U.S. testing showed strong customer response. Guests can choose a standard can or a reduced-sugar version with Red Bull Zero. Survey data suggests energy-drink purchases may be incremental, and investors will watch traffic, check size, and beverage mix.