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McDonald's Launches Red Bull Dragonberry Energizer in Starbucks Battle

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McDonald’s began its first national push into energy drinks by launching the Red Bull Dragonberry Energizer nationwide Monday, after U.S. testing showed strong customer response. Guests can choose a standard can or a reduced-sugar version with Red Bull Zero. Survey data suggests energy-drink purchases may be incremental, and investors will watch traffic, check size, and beverage mix.

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