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McDonald’s Korea Taste of Korea Project Generates 82 Billion Won

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Sig2.10Sen+5.40Env+0.60Soc+3.10Gov+0.70

McDonald’s Korea says its Taste of Korea project produced an estimated 82 billion won in social and economic value from 2021 to 2025, based on an assessment by Triplelight. The result is 33% higher than a prior year’s evaluation. Menu items spotlight agricultural produce from designated regions, boosting county exposure, local participation, and sales of burgers and sides, including 1 million croquettes in the first two weeks of release.

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