finance.yahoo.com

McDonald’s boosts value execution to recover weak U.S. traffic

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Sig2.65Sen-1.55Env0.00Soc+0.85Gov+0.60

The $5 Meal Deal is performing well and Extra Value Meals are meeting or exceeding expectations, with franchisees keeping at least 15% discounts. However, a pullback in digital offers and ending Buy One Add One for $1 reduced engagement among some frequent customers, driving about two-thirds of the quarter’s traffic shortfall. U.S. comparable sales rose 0.8% but missed expectations as EDAP rollout and pricing compliance varied.

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