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McDonald's and Taco Bell Battle in Afternoon Energy Drink Market

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McDonald’s launched the Dragonberry Energizer with Red Bull to capitalize on an afternoon energy-drink surge. A few days later, Taco Bell introduced three new energy refreshers of its own. McDonald’s says beverage sales have boosted spend per visit by about 50% and brought in new customers, while Taco Bell targets $5 billion in beverage sales.

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