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Mattel Launches Mattel Game Studios to Expand Play Into Virtual World

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Mattel has launched Mattel Game Studios within its Mattel Digital Studios unit to develop, publish and operate original interactive experiences based on Mattel brands. The group follows Mattel’s full ownership of the Mattel163 mobile studio, which added nearly $49 million revenue in Q2. Uno Wild has soft-launched, targeting global distribution in early 2027.

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