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Mattel Launches Mattel Game Studios to Create and Run New Games

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Toy and entertainment company Mattel has formed Mattel Game Studios to develop, publish and operate games using its Barbie, Hot Wheels and other brand portfolio. The new Los Angeles and Hangzhou subsidiary, within Mattel Digital Studios, will run the existing mobile lineup and publish free-to-play titles, including original experiences on Roblox and Fortnite. Mattel163, acquired for $318 million, joins the unit and brings a large mobile catalog and player base.

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