itweb.africa

Mastercard enables in-chat card payments via WhatsApp in Kenya

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Sig2.65Sen+3.40Env0.00Soc+2.55Gov0.00

MasterCard partnered with Flowcart to let consumers in Kenya discover products, place orders, and pay by card inside social and messaging apps, starting with WhatsApp. The setup uses MasterCard’s network with Flowcart’s AI commerce tools so users can transact without leaving the chat. The effort targets Kenya’s creator and informal commerce sectors, where messaging drives a large share of online shopping orders.

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