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Marriott Bonvoy Membership Tops 295 Million as Franchise Fees Rise 19%

Marriott International logoMarriott International
Sig2.83Sen+5.02Env0.00Soc+0.80Gov+0.12

Marriott’s Bonvoy loyalty program exceeded 295 million members in Q2 2026 as new credit card agreements and a growing hotel system drove double-digit franchise revenue growth. Franchise fees rose 19% to about $1.02 billion, while total franchise and base management fees increased 14% to $1.37 billion. The company ended June with over 10,000 properties and 1.814 million rooms, adding 17,900 net rooms.

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