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Marico Highlights Digital-First Portfolio Surge at Storyboard18 Gen Z Summit

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At Mumbai’s Storyboard18 Global Gen Z Summit, Bhuvan will discuss turning creators into businesses, reflecting Marico’s digital-first focus. At Marico’s 38th AGM, management said its digital-first portfolio exited FY26 with an annualised revenue run-rate above ₹1,100 crore. The company noted TV ad volume mix changes and that quick-commerce ad rates rose 30–40% as FMCG advertisers shifted budgets to digital platforms, pressuring Zee’s ad revenue to ₹32,243 million.

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