Macy’s NPS and sales rise as Reimagine store revamps expand
Reimagined Macy’s stores with improved merchandising and customer service are outperforming legacy locations, lifting net sales 1.1% year over year to $4.9 billion. Reimagine comparable sales rose 1.9%, while Bloomingdale’s and Bluemercury grew 11.3% and 6.2%. Macy’s is expanding a spring shopping assistant to associates and using AI to improve product in-stocks and last-mile delivery transparency.