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Live Nation Seeks Permits to Convert San Diego Wonder Bread Building

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Live Nation is buying and planning to convert San Diego’s 102-year-old Wonder Bread Building into a 4,000-person music venue. The company is seeking city permits to preserve and rehabilitate the historic bakery portion for use as a box office, lobby and bar, while adding a premium second level and demolishing part of the site for a larger concert space. It expects to open the downtown venue in fall 2028 and host 85 to 90 shows per year, including restoring historic facades along 14th Street.

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