Levi’s, Uniqlo and Primark expand in-store repairs to woo Gen Z
Levi Strauss & Co. is expanding its Wear Longer in-store repair and customization program across the U.S., building on services offered at hundreds of stores worldwide. Primark and Uniqlo are also positioning mending as part of their Gen Z appeal, with more than 730 workshops in nine Primark countries and a three-site U.K. repair trial. Researchers say repair can cut textile waste, though skeptics question the scale.