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Levi Strauss Files Opposition to House of Levii Trademark

Levi Strauss & Co. logoLevi Strauss & Co.
Sig2.35Sen-1.43Env0.00Soc0.00Gov+1.20

Levi Strauss & Co. filed a 37-page notice of opposition against a trademark application for House of Levii, filed in March. The company argues registration would cause damage, confuse consumers into believing Levi’s sponsorship or licensing, and should be refused under patent law, citing its brand history and cultural and apparel heritage exhibits.

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