KT&G Launches ESSE Super-Slim Cigarettes at Istanbul Airport Duty-Free
KT&G announced the launch of its ESSE global brand in the duty-free shops of Istanbul Airport, expanding its Turkish distribution network. ESSE, which accounts for about one-third of super-slim cigarette sales worldwide, is available in more than 90 countries and generated roughly USD 770 million in global sales last year. Five ESSE variants were introduced at the airport.