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KT&G Launches ESSE Super-Slim Cigarettes at Istanbul Airport Duty-Free

KT&G (Korea Tobacco) logoKT&G (Korea Tobacco)
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KT&G announced the launch of its ESSE global brand in the duty-free shops of Istanbul Airport, expanding its Turkish distribution network. ESSE, which accounts for about one-third of super-slim cigarette sales worldwide, is available in more than 90 countries and generated roughly USD 770 million in global sales last year. Five ESSE variants were introduced at the airport.

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