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KFC appoints Amy Ellis Durini global chief brand officer amid identity overhaul

Yum! Brands logoYum! Brands
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Amy Ellis Durini is appointed KFC’s newly created global chief brand officer, effective Nov. 1, reporting directly to CEO Scott Mezvinsky. Her remit covers brand strategy, loyalty, retail and new concepts as KFC rolls out Yum Brands’ June global brand identity, redesigning stores and revamping menus toward boneless chicken, beverages and dipping sauces, alongside updates to assets such as the Colonel mascot.

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