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Judge Orders Conduct Changes to Alphabet’s Ad-Tech, Avoids Breakup

Alphabet (Google) logoAlphabet (Google)
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On Sept. 2, a federal judge refused to require Alphabet to sell major ad-tech assets and instead ordered conduct remedies. The retained cash supports data centers, Gemini development, custom chips, and long-term projects including Waymo, but restrictions could change advertising economics. Compliance costs and ongoing litigation may distract management, while investors watch operating margins and AI capital spending.

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