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Jollibee Vietnam expansion accelerates as Q2 sales jump

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Jollibee Foods is accelerating its Vietnam expansion, with its fried chicken chain and Highlands Coffee driving growth. In Q2/2026, Vietnam was among Jollibee Group’s strongest markets, as Vietnam fried chicken system-wide sales rose 47.6% on rapid store expansion, with payback for new stores under four years. Highlands Coffee, where Jollibee owns 60%, is also growing and is considering an IPO in Vietnam to fund expansion.

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