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JM Smucker Refreshed Jif Branding to Target More Snacking Occasions

J.M. Smucker Company logoJ.M. Smucker Company
Sig1.80Sen+4.20Env0.00Soc+0.80Gov0.00

JM Smucker refreshed Jif’s branding for the first time in more than 30 years to move beyond its peanut butter and jelly sandwich roots and into wider snacking occasions. The shift aligns with demand for convenient snacks, supported by earlier Jif formats such as Dippers and Squeezable Jif, while sandwiches remain a key growth area for the company.

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