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Jif Rebrands Iconic Logo to Expand Peanut Butter Beyond PB&J

J.M. Smucker Company logoJ.M. Smucker Company
Sig1.35Sen+4.20Env0.00Soc0.00Gov0.00

Jif is reimagining its iconic tri-color logo with the “Every Jif’ing Thing” campaign, keeping strong stripe recognition while reframing the brand beyond PB&J. The refreshed visual identity updates the packaging and pairs the logo with snack ideas like dipping, sipping, and mixing—featuring inspirations from noodles to nachos and ice cream.

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