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ITC Chairman Backs FSSAI on Food Claims as Delhi Court Grants Interim Relief

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Sig2.72Sen-1.05Env0.00Soc-0.58Gov-0.86

ITC Chairman and Managing Director Sanjiv Puri backed FSSAI’s right to question food firms’ compliance and product claims as the regulator’s action became a live issue. The Delhi High Court granted ITC interim relief in its dispute over Aashirvaad claims, including “100% Atta” and “0% Maida.” Puri warned the cigarette tax hike could push some consumers to illicit trade, prompting calibrated pricing and a cigarette portfolio overhaul.

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