Intuit CFO Says Plan to Rebuild Consumer Tax Share via Platform
Intuit CFO Sandeep Aujla acknowledged the company has lost market share in consumer tax but said Intuit is executing a plan to win customers back by scaling an end-to-end consumer platform. He linked the effort to the 2020 Credit Karma acquisition and described rebuilding the DIY tax funnel, noting revenue grew 14% to $21.4 billion.