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Inditex to roll out 20 US store projects for Zara and other brands by 2027

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Inditex plans 20 projects in the United States by the end of 2027, covering the opening, expansion and refurbishment of Zara, Bershka and Massimo Dutti stores. The US is its second-largest market by sales. The company is using selective growth, including testing demand by online orders, and says refurbishments boost conversion rates, with past examples including Zara’s Oxford Street reopening after renovation.

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