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IBM Sports Intelligence Report Finds Rising Fan Demand for Digital Convenience

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IBM’s Sports Intelligence Report, based on more than 20,000 sports fans in 12 countries, finds rising expectations for digital sports experiences, with 46% saying they are higher than 1–2 years ago. Convenience and exclusive content drive digital viewing, while AI use is up to 69% and trust in AI-generated content is 59%. Fans cite subscription management frustration and hope to watch more live streaming events.

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