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IBM Sports Intelligence Report Finds 69% of Fans Use AI

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IBM’s Sports Intelligence Report, based on more than 20,000 fans in 12 countries, finds AI use in sports content rose year over year to 69%. Trust in AI-generated sports content is 59%, while 74% trust sports apps and platforms for accurate information. Nearly half expect more digital experience than 1–2 years ago, and convenience drives digital viewing.

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