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Hyundai increases support for Genesis to scale its SUV business

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Sig2.70Sen+3.90Env0.00Soc+1.20Gov0.00

Hyundai says it created an autonomous Genesis business unit with dedicated marketing, product, brand, and sales planning teams, and has increased backing as the brand grows through investments in product development, design, manufacturing and customer experience. Hyundai also moved Genesis GV70 SUV production from Alabama back to South Korea, and plans to keep investing if delivery and consistency improve.

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