Hope thriller expands globally, featuring Hyundai’s heritage Stellar model
The sci-fi action thriller HOPE, set near Korea’s DMZ, opened in Korea in July and has grossed $35 million at the box office. Hyundai’s heritage model STELLAR appears as a key police car in the film. Hyundai also rolled out the 10-minute Snack Movie for about US$1 as part of its promotional approach, while the movie moves to broader global distribution.