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Hope thriller expands globally, featuring Hyundai’s heritage Stellar model

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The sci-fi action thriller HOPE, set near Korea’s DMZ, opened in Korea in July and has grossed $35 million at the box office. Hyundai’s heritage model STELLAR appears as a key police car in the film. Hyundai also rolled out the 10-minute Snack Movie for about US$1 as part of its promotional approach, while the movie moves to broader global distribution.

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