Honda backs Thrive Aviation for a new fractional private jet program
Thrive Aviation, backed by Honda Motor Company, is launching a fractional private jet ownership program. Honda Aircraft Company, a Honda subsidiary, formed a long-term partnership with and took a minority stake in Nevada operator Henderson. The program will use Honda’s HA-420 (4–5 seats) and plans to add four to six HondaJets and two to four Challengers annually.