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Honda backs Thrive Aviation for a new fractional private jet program

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Sig2.45Sen+4.10Env0.00Soc+1.10Gov+0.90

Thrive Aviation, backed by Honda Motor Company, is launching a fractional private jet ownership program. Honda Aircraft Company, a Honda subsidiary, formed a long-term partnership with and took a minority stake in Nevada operator Henderson. The program will use Honda’s HA-420 (4–5 seats) and plans to add four to six HondaJets and two to four Challengers annually.

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