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Hershey Adds SkinnyPop, Pirate's Booty and LesserEvil to 2026 Halloween Lineup

The Hershey Company logoThe Hershey Company
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Hershey said its 2026 Halloween lineup will add more than 20 new products across chocolate, candy and salty snacks, including SkinnyPop, Pirate’s Booty and LesserEvil for the first time. The company reported Halloween-season demand for smaller packs is ahead of last year, citing an Unwrapping Halloween study and an accelerated innovation timeline, while raising the upper end of full-year guidance after Q2 sales grew.

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