Hero MotoCorp Appoints Anuj Dua to Lead Premium Segment Expansion
Hero MotoCorp appoints industry veteran Anuj Dua as Chief Business Officer for its premium segment, tasked with driving premiumisation across high-growth motorcycle and scooter categories. The plan includes expanding the Hero Premia retail and service network beyond 130 outlets, launching models such as Glamour X and Xtreme 250R, and advancing manufacturing and connected technologies to deepen customer engagement.