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Hero MotoCorp Appoints Anuj Dua to Lead Premium Segment Expansion

Hero MotoCorp logoHero MotoCorp
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Hero MotoCorp appoints industry veteran Anuj Dua as Chief Business Officer for its premium segment, tasked with driving premiumisation across high-growth motorcycle and scooter categories. The plan includes expanding the Hero Premia retail and service network beyond 130 outlets, launching models such as Glamour X and Xtreme 250R, and advancing manufacturing and connected technologies to deepen customer engagement.

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