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Hermès Watches’ Resale Price Reflects the ‘Birkin Tax’

Hermès logoHermès
Sig2.25Sen-3.10Env0.00Soc0.00Gov0.00

The Birkin waiting-list premium shows up on resale tags for Hermès watches, raising doubts about the brand’s credibility in mechanical watchmaking. Resale activity and pricing suggest Hermès boosted watch revenue sharply by taking price up and volume down, while resale prices did not fully track the craft-focused story. The bag business is expanding faster than watches, and Hermès also launched an Apple Watch Hermès Series 11 in 2025.

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