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Heineken Names Serena Williams Ambassador for Heineken 0.0 Amid US Sales Slump

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Heineken US CEO Maggie Timoney discusses a US beer downturn on Bloomberg as Gallup data shows alcoholic beverage consumption at historic lows, amid investor concerns that GLP-1 weight-loss drugs may suppress demand. Timoney points to Heineken 0.0, fronted by Serena Williams as the first global ambassador, which grew 86% from 2023 to 2025 and is projected to reach about 3% of beer long term.

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