Hankook Tire Launches iON Brand Film Campaign in Vietnam CGV Theaters
Hankook Tire will screen its iON brand film, Formula E Rewind, across 10 CGV theaters in seven Vietnamese cities from July 31 to August 30, including Ho Chi Minh City, Hanoi and Da Nang. The campaign is aimed at boosting awareness and reinforcing iON’s premium image in Vietnam’s growing EV tire market, alongside continued consumer touchpoint expansion such as Automechanika Ho Chi Minh City 2026.