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H&M Opens Barcelona Production Office to Boost Design and Sourcing

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H&M is expanding its product operations by opening a new production office in Barcelona, assembling a team for design, sourcing, and supplier relations. The company says the site at Casa de les Punxes will support product development, trend identification, market research, and collaboration with suppliers. The move follows a relaunch effort after two consecutive years of declining sales, though 2025 gross margin rebounded to 53.4%.

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