H&M Appoints Martin Isabella to Lead Argentina Expansion
H&M is advancing its Argentina plans by appointing Martin Isabella as general manager for Hola Moda, the unit that runs the company’s Latin America store franchise. He will lead H&M’s local structure and team building for a first Argentina store planned for 2027 with Dorben Group. H&M also notes recent growth with two stores opened in Paraguay and broader expansion across Latin America.