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Grupo Bimbo Pushes Clean-Label Bread as China Markets Shift to Eating Right

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Grupo Bimbo is positioning its China bakery business for consumers shifting from eating enough to eating right, rolling out clean-label bread, health-focused Mankattan lines and a new Rusk snack. With the market forecast to surge through 2029 and online ordering rising, the company is adding investment to its e-commerce operations, building on healthier profitability over the past year.

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