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Google Seeks Spirit Airlines Data as Micro1 Outbids $10M Bid

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Spirit Airlines’ pricing and customer data is being auctioned in New York’s Southern District Court, including pricing data on 7.2 billion competitor flights and 7.5 billion customer transaction records dating back to 2008. Micro1, bidding for the assets, says privacy and security would be prioritized if its bid is approved, with personal and employee information protected and kept confidential, alongside $20 million in recent related data deals.

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