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Google Search Rolls Out google.com/goto Passthrough Links

Alphabet (Google) logoAlphabet (Google)
Sig2.35Sen+0.85Env0.00Soc0.00Gov+1.20

Google Search is rolling out a google.com/goto passthrough URL within search results that it had been testing since July 2026. The change aims to make it harder for third-party tools and some AI companies to scrape results, redirecting via encoded goto links. A Google spokesperson confirmed the rollout, and testing suggests near-complete coverage across residential providers.

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