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Goat House Gym Uses Verizon Program to Improve Marketing and Reach New Customers

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After opening Goat House Gym in 2023, Bukowski struggled to reach break-even and worried higher prices would drive off members. Verizon’s Small Business Digital Ready helped her reassess costs and use data from email and social campaigns to tailor marketing by audience. Clearer site messaging, new membership options, and online training expand reach beyond the local town, backed by Verizon’s small-business support goal.

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