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Genius Sports expands into media and advertising using real-time data

Genius Sports logoGenius Sports
Sig3.20Sen+6.10Env0.00Soc0.00Gov+0.70

Genius Sports is shifting beyond sportsbook data by using its real-time sports information to grow a media and advertising platform. In its Q2 results, the company highlighted organic growth in both its legacy media unit and Legend after the May 1 acquisition, added 174 customers, and outlined further monetization and NFL-related plans, alongside deals for official data with Kalshi and Polymarket.

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