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General Mills Finishes Artificial Food Dye Phase-Out for U.S. Cereals

General Mills logoGeneral Mills
Sig3.06Sen+5.20Env+0.20Soc+3.85Gov+2.15

General Mills has completed a phase-out of artificial food dyes across all U.S. cereals, aligning with FDA efforts to remove FD&C colors from the food supply. The company uses FDA-approved naturally derived colorants and expands the “no artificial colors” label claim, helping it stay ahead of state additive bans and consumer preference shifts.

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