FTC and States Allege Hims & Hers Misled Users on Subscriptions and Data
The FTC alleges Hims & Hers functions as an intermediary that enrolls consumers in a subscription unless they cancel, while advertising and the intake flow make users believe consults are free and charges occur only if treatment is prescribed. The complaint says Hims received consumer complaints for years and added multistep cancellation hurdles in most states despite simpler one-click tools in California and Colorado.