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FTC and 22 States Sue Amazon Over Alleged Secret Ad Surcharges

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The FTC and 22 states sued Amazon alleging it secretly inflated prices in online search-ad auctions for seven years. The complaint says surcharges were undisclosed and that winners were charged their own price about 80% of the time, raising costs for more than 1 million brands and sellers and potentially costing tens of billions. Amazon disputes the allegations and says it saved over $8 billion (2021–2025) via ad relevancy.

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