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FSSAI Orders Dabur India to Stop Misleading 100% Food Claims

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Sig2.65Sen-3.20Env0.00Soc-1.80Gov-2.60

FSSAI has issued a prohibition order against Dabur India, barring it from selling several foods—including honey, cow ghee and edible oils—using “100%” purity or natural claims. The regulator said such labels are ambiguous, unverifiable and likely to mislead consumers, citing violations of the FSS (Advertising & Claims) Regulations, 2018, and noting a prior notice to stop the claims.

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