FSSAI Orders Dabur and Energy Drinks to Drop Purity and 'Energy Drink' Labels
The Food Safety and Standards Authority of India has ordered Dabur India to pull products carrying absolute claims such as 100% Natural, 100% Pure and 100% Organic, citing ambiguity and lack of verifiability. It also directs high-caffeine beverage makers to remove “energy drink” wording from labels and advertising. Multiple companies seek more time and consumers’ pre-printed packaging is under discussion.