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FSSAI Orders Dabur and Energy Drinks to Drop Purity and 'Energy Drink' Labels

Dabur logoDabur
Sig2.75Sen-4.60Env0.00Soc-1.20Gov-3.10

The Food Safety and Standards Authority of India has ordered Dabur India to pull products carrying absolute claims such as 100% Natural, 100% Pure and 100% Organic, citing ambiguity and lack of verifiability. It also directs high-caffeine beverage makers to remove “energy drink” wording from labels and advertising. Multiple companies seek more time and consumers’ pre-printed packaging is under discussion.

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