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Ford Says Fathom Buyers Will Come From Gas and Hybrid Vehicles

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Ford execs say the upcoming Ford Fathom all-electric pickup, launching in 2027 with a sub-$30k price including destination, should appeal beyond EV-only shoppers. Ford Blue president Andrew Frick expects buyers to come from existing gas and hybrid vehicle owners, targeting mainstream, value-conscious, tech-forward drivers, and citing data suggesting most owners won’t tow much.

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