latimes.com

Ford reveals Fathom budget electric pickup at $29,945 starting price

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Ford Motor Co. unveiled the Fathom, a budget electric pickup set to start at $29,945 including shipping when it arrives next year, aiming to undercut low-cost Chinese EVs. The truck will feature Ford’s Blue Cruise driver-assist and Apple Maps on a high-resolution touch screen, with a two-seater variant starting around $25,000. The company is positioning the model to regain profitability after costly EV overhaul charges and Lightning cancellations amid reduced EV support.

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